Posted on Monday, 6th August 2012 by admin
In many ways, the Google Penguin update has thrown out at least one third of what the world thought they knew about search engine optimization.
Today, the search engine game has more and more become about getting real, genuine back links back to your website. Low- quality backlinks from poorly ranked sites, blog networks, or ‘scraper’ sites with little content of their own have lost value, while high-quality backlinks are gaining more weight.
So, in the post-Penguin world, what can you do to build more legitimate backlinks and build your rankings? There are a number of things which will take time, but should help you stop getting passed over by the Penguin.
Link Method #1: Blog Commenting in a Meaningful Way
Posting comments on other people’s blogs in your niche will give you a link back to your site from a relevant site, not a link farm full of links about everything in the world. In most cases, the system will ask for your email, URL and user name. Simply enter them, and your name will usually become hyperlinked with your URL.
You will want to have several variations of user names that will still be meaningful in relation to your site and your niche, rather than your own name. Also be sure that your comments are not just, “Like this,” or “Me too,” but add value to the conversation.
Link Method #2: Guest Blogging
Guest blogging is a great way to link back to your own site. You can not only build links back which you can control but will also gain more of a readership, who might be so interested in what you have to say that they come back to visit you regularly for more and might even link to you themselves.
Try to build a relationship with other blogs in your niche by commenting on their blogs and interacting with them at Twitter and Liking them on Facebook. Build high quality content on your own website so that they can see you will be worth dealing with.
When you think you can provide something of value to their audience, send them a message directly with your proposal. Offer to fill in some gaps that you have seen in their offerings and give them your best writing. This is no time to give them a promotional piece or re-written PLR that was not very good in the first place.
If you are a guest blogger, vary the words you use to link back to your own site, changing the keywords from amongst your top 5 to 10 on your list. NEVER use ‘Click here’ as that does not tell the Penguin algorithm anything about your site.
One other trick is to open a free account at all of the major free blog sites, WordPress.com, Blogger and Blogspot, the latter two owned by Google. Use them to post enough content to make linking to your own main site natural-looking.
Link Method #3: Genuine Web 2.0 Links
Another great source of links is genuine Web 2.0 sites such as Squidoo, Hubpages or any other websites where you can create your own content and have it distributed to a real community of people. Squidoo fell out of favor for a while, but it has cleaned up its act and is now back in Google’s good books.
Then we have YouTube for video marketing, and SlideShare.net for your PowerPoint Presentations.
The key to creating these kinds of Web 2.0 properties is to create high quality pages. On Hubpages, for example, you want to create pages that actually get a high Hubscore. When you create a high quality Web 2.0 property, people will comment on it (if you enable comments), interact with it and link to it. Google will often rank the page highly because it is what it sounds like, a hub of activity on the Internet.
As for YouTube, well, if you have ever shared a video, you will already know how compelling this site can be. Creating your own channel with a link back to your site can be a real traffic driver and we already know that Google favors all of their own properties when it comes to search results.
Other opportunities include photo-sharing sites like Flickr for your images, and the top answers sites we have discussed, such as Askville, Yahoo! Answers, and so on. They all have high domain rankings so will be considered high-quality links.
Link Method #4: Contact Your Commenters to Ask for a Link
If you run a blog, discussion board or website that has any kind of social interaction, chances are other people who also have websites are going to contact you.
Whenever you receive a comment from someone who says they love your site, get in touch with them and ask them to link to it if they have a site of their own. Again, leave the wording up to them so it does not get pecked by the picky Penguin. Remember that reciprocal links, however, will not count as much as one-way links.
Link Method #5: Build Real Relationships Offline and Online
Go to conferences and cultivate real, genuine relationships. Meet people face to face and engender goodwill. Work with your local chamber of commerce, mentor, and always carry around business cards with your contact information.
A lot of people will link to you if they like you and you ask. In fact, for many high-profile individuals that’s the only way you can get them to link back to you.
People with massive Twitter followings or blog followings are very rarely going to link to you if you just ask them out of the blue. They don’t know you and receive a dozen such requests every day.
On the other hand, if you meet them in person, have an interesting conversation and develop a rapport, there’s a very good chance they will be happy to associate with you. Remember, people do business with people they like. They also tend to want to associate with people who will reflect well upon them, since the people we keep company with say a great deal about who we are as people and professionals.
It is easy in the Internet marketing world to want to do everything online, but remember, there are real human beings out there you can network with face to face.
Link Method #6: Social Bookmarking
Websites like Reddit, Digg or StumbleUpon are a fantastic way to drive lots traffic your way. If you are making this a genuine goal of yours, make sure your server is set up to handle the traffic that can be driven through all the links you can get from these site.
If you do manage to get your post ranked highly on a social bookmarking site, you are likely to see thousands of people flooding into your website. Don’t be alarmed if the bounce rate is much higher than usual, or the time on site much lower. The quality of traffic from these sites tends to be lower, as people on these sites click many links in a short period of time.
The real value you will get from getting on the front of a social bookmarking site is through the links you will build. If you land on the front of reddit, for example, you can get dozens or even hundreds of backlinks in a matter of hours or days. These will help your rankings for the rest of your site’s life, but as we have said, if you are a new site, reserve this tactic for a couple of months down the line so the picky Penguin does not peck you for having an ‘unnatural link rate.’
Link Method #7: Build a Strong Social Media Presence
Google is paying more and more attention to social media. Already Google +1 is carrying a great deal of weight, with a +1 for site considered a strong vote from their community of users, whom they are naturally vetting carefully. They have discouraged company participation in their network. Instead, they want verifiable human beings. If someone +1s any of your content, there’s a great chance that your site will be popping up very often in the search results.
Create a popular fan page. Be active on Twitter. Participate in Google+ and get as well as give +1s. If you are not already active on social media, now is the time. The time for webmasters to “wait and see if it matters” is over. It does matter, now more than ever.
Experts have said it. Web stats have said it. Users have said it and now the search engines are saying it:. Today, not only will it drive visitors, but it is helping to drive rankings as well.
Social media links might not matter in the traditional PageRank sense, but having a strong social media presence and +1s will still certainly help your rankings.
Link Method #8 – Hold a Live Event, Webinar, or Interview
There is nothing quite like a live event online for gaining attention for your business and all sorts of link and business opportunities such as affiliates and Joint Venture (JV) partners. You can host a launch of your new product in which you let everyone look under the hood, hold a webinar on a hot topic in your niche, or interview an expert and either take questions beforehand or live at the event, depending on which webinar service you use.
By holding a live event, you will get traffic and links. It will also help you position yourself as an expert in your niche. This will be particularly true if you are able to interview a key person in your niche or industry. Again, this is a strategy for you to try once you have been in business at least three months and have built a good-sized mailing list of several hundred names.
The tried and tested strategies involved with each can make all the difference between a successful product launch and sales that never start to flow. Advanced promotion of a webinar can make all the difference between a packed event and a flood of sales, and sales coming in at the rate of a trickle.
The key to getting people to agree to be interviewed is to build personal relationships with them online through their blog or site, or in person at live conferences and events. Through networking with successful people and offering something of real value, they will often be willing to introduce you to other people who also want what you have to offer and will bring something to the party in exchange.
One of the best things about affiliate and JV relationships is the network of links that they can provide. If you are just starting out in business, a JV will be something to consider once your list has grown to at least 500 people. But you can start gathering affiliates at any time through Clickbank if you have the $50 product registration fee, or PayDotCom.com, which is free.
More affiliates and JVs means more high-quality links. It is THAT simple.
Link Method #9: Start a Video Channel
As we have mentioned above, videos are a great way to share information on a variety of sites
Google owns YouTube and as we have seen, will promote the top 2 or 3 videos on a particular topic right at the top of the search engine results pages. You can’t even BUY in AdWords the kind of traffic that a simple YouTube video can get, since as we have discussed, people tend to click on organic search results four times more than on any ad they see.
Having said that, Google will also partner with you if you are willing to run their AdWords ads on your video channel (and make money) through their partner program.
They will naturally give preference to the videos of the partners who are in their program.
Videos are a fantastic way to both get new visitors and improve your relationship with your old ones.
Start a video series and publish it regularly. Get people in the habit of receiving content from you. People who love your content will watch and share your videos regularly.
Strange as it sounds, Mike knew he wanted to be an internet marketer when he was 18. His education was obtained throughout the world. Now, he is the creator of many well known internet marketing products especially designed for the novices. As an internet marketer has been generating high pr backlinks for his clients for over a decade. Drop him an email if you want to buy .edu backlinks or .gov backlinks.
Tags: guest post, link building, Penguin
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