Posted on Tuesday, 9th March 2010 by admin
I was sending someone a message about factors that may affect approval rate for a directory submission campaign. I thought I will copy the list here and share with the readers. (this was made rather quickly so many not be comprehensive, feel free to add your points).
1. Ads on the site
2. Site’s design
3. Site’s PR (unfortunately)
4. Site’s niche (weight loss, loans, insurance site get least approval – 10-20%)
5. Affiliate links – amazon / ebay affiliates are not liked.
6. Top level domain or subdomain
7. Keywords in title (any repetition, too many words etc. might get less approval rate).
8. Description – short descriptions get less approval rate, descriptions with phone numbers, URL inside descriptions are also not liked by many.
9. PR of the directory (higher PR directories have lots of submissions everyday and can take many months to approve, they tend to have higher rejection rates), newer directories approve faster.
10. Category of the site. Some sites have a ‘clear cut’ category and there is no confusion. Shopping -> Clothing type of categories are probably the easiest, others are quite ‘vague’. Locksmiths, janitors etc. can go in shopping -> home & garden -> trade services or business -> services the directory editors might disagree with submitter’s choice.
11. Directory List – if a directory list doesn’t remove directories that are ‘obviously not approving links’, the approval rate can go down.
Tags: Directory Approval, directory submission
Posted in Directory Submitter | Comments (0)




