Wednesday, 3rd September 2014.

Posted on Wednesday, 31st October 2012 by vikram

What is your go-to search engine? If you are part of the majority, then Google is the only thing that does the job for you. There are many other search engines in existence, some of them targeted at specific geographic locations, but there is no doubt that Google is the leader.

Have you ever wondered, though, just how a Google search works? Most of us probably just go to Google, key in the search terms, and hit the search button. We then go through the results – many even just look at the first few ones and don’t go any further.

If you have the curiosity of a cat – don’t worry, it won’t kill you in real life – you will enjoy going through this infographic detailing what goes under Google’s hood.

Some interesting figures…

Did you know that Google deals with more than a billion search queries everyday? The more impressive thing is that, on average, the search results are returned in 0.25 seconds. No wonder that the modern individual is used to having everything in an instant!

The infographic also takes a look at other aspects of Google – mobile, navigation (maps), translation, Google+, and so on.

Everything you might want to know about Google, you will find in this nifty infographic.

Martin Stevens has been working online for the past decade. He blogs, does infographic design, and relies heavily on Google and its host of products.

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Posted on Thursday, 25th October 2012 by vikram

Google has been one of the most innovative companies since its launch. Some of its innovations, however, can be hard to see. Here are a few of Google’s main innovations.

Google changed Internet advertising. By focusing on delivering ads that were not annoying, Google allowed websites to fund their development through advertising. This has helped to keep online content free. It also allows them to deliver useful services such as Gmail without having to charge for access.

Google Maps has been one of the most revolutionary products on both desktops and smart devices. With turn-by-turn navigation, Google Maps has improved on stand-alone GPS devices and helped those who have a poor sense of direction navigate without becoming lost.

Finally, Google allows its employees to spend some of their work time on pet projects. While few of these projects resonate with the public, many have lead to fundamental web technologies that make the World Wide Web easier to use. Their JavaScript technologies now power the interactive websites most people use today.

Source: Best Computer Science Degrees

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Posted on Wednesday, 17th October 2012 by vikram

A dofollow blog search engine is a marvelous tool in terms of functionality, but a lot of people don’t think of it this way. For most people looking to drive traffic to their sites, though, such a dofollow blog search engine can be considered to be the so called Holy Grail, since it offers one the opportunity to get very high quality backlinks from blog sites. In the past, this was largely restricted, but the increase in the number of dofollow sites means that in the future, more and more people will be able to do this.

There are two basic ways that using a dofollow blog can increase your page rank. First is the fact that sending links to your site using such a site automatically increases your page rank. This is due to the fact that blog sites normally have a very high page rank, so you can be sure that any links sent from them will do a very good job of increasing the page rank of the destination site. This is made more significant when a large number of links are sent to the same site from different blogs, such as when one comments and sends links from different dofollow blogs.

The other way that such blogs can increase traffic to your site is directly. For instance, when you comment on an article that is very well written and which a lot of people like, adding a link to your comment could lead to a number of people clicking on it. If it leads to your site, this translates to increased traffic that you don’t even have to pay for. However, for this to be effective, you need to make sure that your comment and links are relevant to the blog post, and that your comment doesn’t appear to be spam.

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Posted on Sunday, 23rd September 2012 by vikram

If you need to find a dofollow blog that you can use to increase the page rank of your own site, you can simply make use of a dofollow blog search engine. Nearly all blog sites do not allow one to post outbound links from areas such as the comments area, and this means that for a very long time they have not been used for the purposes of link building despite having high page ranks. However, in the recent past, it has become possible to remove this restriction by using lines of codes or plugins which allow one to post outbound links on such blogs.

However, the problem with this does not make the site look any different to regular search engines. When you convert your blog into a dofollow blog, a search engine such as Google is not going to notice any difference in it that would warrant this to be indicated when searched for online. This means that you can’t use a regular search engine to find such dofollow blogs since all the blogs would be shown to be the same. If you are looking for a site which can be used for link building purposes, you would need to use a search engine that specifically looks for dofollow blogs, and this is what is known as a dofollow blog search engine.

Once you have found a number of dofollow blogs using such a search engine, you can then go ahead to do the link building. However, when doing this it’s always a good idea to follow the set guidelines when posting comments on such blogs. It’s essential that you don’t make your comments and links look like spam, so you should avoid such practices as posting the same comment over and over again. It’s also a good idea to generally avoid any marketing on such blogs.

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Posted on Friday, 14th September 2012 by vikram

Granted, a good-looking site is a surefire way of building a strong and memorable brand for your company. But, will a well designed website help you sell your products and services as well? While it does attract customers and it provides them with a pleasant, satisfactory user experience, a website also needs some basic marketing elements in order to sell. Let’s explore the 8 things you can do to boost your conversion rates.

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  1. The “choice paralysis” phenomenon

Even though there are positive consequences in giving your users the freedom to choose, it is necessary to mention that too many options will confuse them. The longer a customer spends to decide whether or not he should purchase that product, the more likely he is to become afraid of experiencing the “buyer’s remorse” and not invest in anything.

At this point, you are probably wondering about the online retailers who have several packages or similar products to offer. The best approach in this case implies suggesting the package/product they should buy with the help of graphics. The advantage of highlighting a certain deal is twofold: you can be certain to prevent choice paralysis and at the same time, if the client does not consider it suitable, he will simply pick another one.

  1. The importance of free trials

I don’t know if you noticed, but more and more companies have started offering freebies over the past few years. The rationale for this behavior is psychological: when a person starts using a product/service, he is actually making it his own. Therefore, if you provide free trials for your inventory (particularly trials that permit the users to learn more about your product) they are more likely to purchase it later on.

  1. Make use of the subliminal messages

According to psychologists, subliminal messages have the role of influencing people’s next actions. Consequentially, correctly integrating subliminal elements in your site’s design represents one of the best ways to determine users to invest in your products or services. In web design, the most efficient means of transmitting a message consist of carefully choosing meaningful photos and arranging them in key locations.

  1. Users need to see the product

Even though the circumstances of online marketing are distinct, they are still based on the same principle as traditional sales: your customers need to see the product, compare the information you offered against similar ones and decide if that is suitable for them. Essentially, customers base their decisions on the appearance of the product, as that is an indicator of its overall usability. In addition, uploading pictures of your products/services provides your potential customers with the opportunity to imagine themselves using it.

  1. Apply the AIDA sales strategy

AIDA is one of the oldest tricks in the salesman’s book and it is based on four logical sequences of events: grab the user’s attention (A), stir up his interest (I), make them desire that product/service (D) and determine them to take action (A). As a side note, since this strategy alone is more suitable in face-to-face sales, you can make it more efficient with the help of content. To put it simply, you need to create a design that supports your text content.

  1. Don’t dismiss the Gutenberg rule

The Gutenberg rule or diagram describes the reading habit of customers in the Western World, meaning top to bottom and left to right. Therefore, what we learn from it is that the top left and bottom right represent two important focal points for the visitors, while the top right and bottom left are very unlikely to capture their attention. Therefore, make sure to integrate the most important elements of your design in the areas with the higher exposure.

  1. Guide your users throughout the site

Increasing conversion rates also implies a design that takes the role of a guided tour around your website. Basically, all the photos you place as well as the way you align your products or services should be done in a manner that conducts the visitors’ eyes through the content. In other words, you need to find a perfect structure for the site that can naturally lead the flow to something, in this case the “call to action” button/page.

  1. Never leave a dead end on a page

The importance of introducing the call to action messages across the site cannot be stressed enough. Nonetheless, you can’t just put a “Buy now” button at the end of each page; instead try motivating synonyms that can suggest the same thing (ready to order, want to learn more, browse through and etc.).

John is an employee at a website design company in Vancouver Canada and enjoys blogging about all topics relevant to web design.

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Posted on Thursday, 13th September 2012 by vikram

Backlinks—links that lead back to your website from another source—are an important part of SEO. Backlinks help improve your site’s overall visibility and can greatly improve your search engine ranking.

When backlinks are implemented correctly, you will tend to see an increase in your website traffic as well as an improvement in your ranking. Backlinks to your site can be found anywhere—on social networks, on other websites, on advertisements, etc. If you have implemented backlinks into your SEO strategy, but have yet to see any results, it’s possible that you’re making one of these four backlinking mistakes.

1. You’re not doing your own linking.

Backlinks for your site don’t simply appear out of the blue. You have to actively work for them. You need to create a link exchange with other business partners. You need to add links to your site on blog comments. You also need to make sure that links to your site are added on your blog, social networks and other relevant business pages.

2. You backlink and forget.

Backlinking is not a tactic that can be done once and forgotten about. Instead, you need to consistently work at adding backlinks to your site. Try to become a guest blogger once every few weeks. Partner with a new business every now and then for a link exchange. Even make sure that you sponsor an event or donate to a great cause, which will usually result in a link to your site being posted around the Internet. When you backlink consistently, you’ll have a better chance of success.

3. You’re spamming.

Effective backlinking requires you to generate valuable backlinks. Spamming every blog comment section you find with backlinks to your site or hiring a company to spam websites with your links is not an effective way to backlink. Spamming sites with your web link will not have any effect on the search engine spiders, so it will not help your SEO. Plus, when links to your site are appearing in random places and have nothing to do with the content on the site, users will assume that your link is spam and will refrain from clicking on it, which means that your link won’t generate any traffic.

4. You’re not getting backlinks on trusted sites.

The reputation of the sites that your backlinks are on are extremely important. You’re better off having one or two backlinks on trusted and popular sites than having hundreds of links on sites that aren’t popular. When your site is getting backlinked by a trusted site, it will have more of an impact on your overall SEO campaign.

In order for backlinks to provide your site with traffic and improved SEO, you need to make sure that you’re implementing them properly. If you’re making one of these four backlinking mistakes, you will not see an impact in your SEO or traffic results. Make sure that you’re using the backlink strategy effectively, and you’ll soon see how backlinks can greatly improve your SEO.

Steven Peters is a marketing specialist who writes in tandem with SEOMap.  At SEOMap their goal is to help people with their keyword strategy.

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Posted on Tuesday, 28th August 2012 by vikram

2010 has been declared as the year of infographics; then it was 2011. In 2012, there’s probably no SEO who hasn’t at least looked into creating one. And for a reason too: talk about linkbaits, think about infographics, that’s how it’s been for some time now – for many, practically synonyms. They drive attention, links and shares when made great – and that’s where the problem is: everyone would like a piece of that pie.

A quick reminder of Google’s history and SEO failures: links from forum profiles got popular, Google has devalued them; duplicate content all over the Web – Google stopped indexing it; web directories, article directories, site wide links and blog comments, same story; now infographics are popular – will it be the same?

Not all infographics are good, not by far

Far too many people have started misusing infographics, doing them all wrong. Infographics are made to visually represent data that are usually too complex to be easily explained in words, so visual representation is the perfect solution; that being said, not all data is good to be represented this way – and yet, many keep doing it. Instead of starting their content creation process by asking: What is the best way to present our data? they ask: What data we can find to stretch it to fit into an infographic? And that approach has two major consequences:

a) bad content – the data research is then usually hasty, which leads to inaccurate information, or to the information that just isn’t interesting enough to get some real attention, which then requires further stretching to get links. A problem that bad data further cause is that, if the infographic becomes successful, people who share it won’t go checking if it’s true, believing that the author already did that, so it gets spread without questions asked.

Another form of bad content is poorly executed infographics, but most of the time it’s the budget problem, since a decent professionally made infographic costs anywhere from $700 to several thousand dollars.

b) bad links – this happens with good infographics too, but more with those made to be shared without regard to a specific niche: a red widget website publishing an infographic about green widgets because green widgets get shared, will end up having links (if infographic gets shared) from websites related to a different niche; and although those might be good, trusted websites, a majority of links from unrelated sites mean trouble in Google language.

Where is the danger and what to do about it

The above described problems with bad infographics will probably cause Google to release some new algorithm updates in order to fight against not-quality content across the Internet. As Google’s Matt Cutts recently hinted in an interview – http://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site

, they might devalue those links to a certain degree somewhere in the future. If you’re using infographics as a form of promotion of your website, you may want to think about the tips below to ensure that this doesn’t happen to you:

1. Think hard about whether it’s in the form of infographic that you want your data to be represented. If the story you want to tell can be told efficiently with an article, it may be better to avoid unnecessary expenses and leave the infographic form for another piece of content.

2. Make sure that your infographics are highly relevant to your niche. Even if they don’t get as many shares and links as they would if they were more off topic, the links they will get you will be more relevant.

3. Double-check the data before creating an infographic.

4. Carefully use the embed code. The safest bet is to have the “source” link closer to your brand name than to a keyword-rich link.

5. Don’t rely solely on infographics in your linkbuilding strategy.

Creating great and easily shareable content is a great tactic, and definitely not the one you should abandon. However, the popularity of a linkbuilding technique drives Google’s attention by default, and this one has come dangerously close. It’s no time to panic, it’s just time to be smart.

After being in the SEO industry for 6 years, Jeff Gross has seen all kinds of different linkbuilding tactics come and go. The best practices in SEO involve diversifying everything; and even though the hype around infographics may seem like a signal to stop creating them, they have their place in the overall picture, and that is a reason why he is still using this method when building links for his clients such as http://www.serijskiubojica.hr.

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Posted on Friday, 17th August 2012 by vikram

Using blog directories can be a very good way for one to find a good blog. In fact, a large number of people use such directories to find blogs that they would never have known of if they did not have the benefit of such directories.

It therefore makes sense for one to put their blogs in such directories if they expect to have an increase in the number of readers who visit the blog. Submitting blogs to such article directories is therefore a very good way of getting more exposure to the blog, and it should be adopted by more people.

However, most people looking to submit their blogs to such directories come across a number of problems. One of the most important of these is trying to figure out which directory to use to submit the blogs. There is a large number of such directories out there, and one cannot simply choose one at random for use. In order to have the best effect, one has to go through the paces of selecting the best blog directory using such things as measures of popularity and directory reviews.

If you are a person who has used such directories before, therefore, it would be a good idea to post some of the experiences that you may have had with a number of such sites. Such directory reviews are going to make it much easier for someone else to find the right blog directories to use.

There are many forums that you can use to make your views about any blog directory known, such as starting a blog that provides information about them or simply writing comments on one or more forums that deal with blog directories. When all is said and done, even the smallest gesture in the form of providing directory reviews is going to make someone else find it easier to use them as well.

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Posted on Tuesday, 7th August 2012 by admin

It’s easy to recognize the influence that Google has in modern life, but a look at some of the company’s statistics can be astonishing. When many nations struggle with economics, it’s surprising to recognize that many of today’s companies exceed the poorest nations’ gross domestic product figures. In the case of Google, though, the company exceeds the combined GDP of the 28 poorest nations, having earned 29.3 billion dollars in revenue in 2010.

The primary source of Google’s revenue is advertising. This accounts for 97 percent of the company’s earnings, with a large portion derived from AdWords purchases from questionable sources promoting suspicious services and products. The most affluent keyword categories include insurance, loans, mortgages, attorneys and credit. Google has been fined for permitting Canadian pharmacies to solicit U.S. business by advertising prescription drugs to residents of the United States, but the 500 million dollar penalty was merely one-sixteenth of the 2010 profits enjoyed by the company.

From: http://www.businessmba.org

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Posted on Monday, 6th August 2012 by admin

In many ways, the Google Penguin update has thrown out at least one third of what the world thought they knew about search engine optimization.

Today, the search engine game has more and more become about getting real, genuine back links back to your website. Low- quality backlinks from poorly ranked sites, blog networks, or ‘scraper’ sites with little content of their own have lost value, while high-quality backlinks are gaining more weight.

So, in the post-Penguin world, what can you do to build more legitimate backlinks and build your rankings? There are a number of things which will take time, but should help you stop getting passed over by the Penguin.

Link Method #1: Blog Commenting in a Meaningful Way

Posting comments on other people’s blogs in your niche will give you a link back to your site from a relevant site, not a link farm full of links about everything in the world. In most cases, the system will ask for your email, URL and user name. Simply enter them, and your name will usually become hyperlinked with your URL.

You will want to have several variations of user names that will still be meaningful in relation to your site and your niche, rather than your own name. Also be sure that your comments are not just, “Like this,” or “Me too,” but add value to the conversation.

Link Method #2: Guest Blogging

Guest blogging is a great way to link back to your own site. You can not only build links back which you can control but will also gain more of a readership, who might be so interested in what you have to say that they come back to visit you regularly for more and might even link to you themselves.

Try to build a relationship with other blogs in your niche by commenting on their blogs and interacting with them at Twitter and Liking them on Facebook. Build high quality content on your own website so that they can see you will be worth dealing with.

When you think you can provide something of value to their audience, send them a message directly with your proposal. Offer to fill in some gaps that you have seen in their offerings and give them your best writing. This is no time to give them a promotional piece or re-written PLR that was not very good in the first place.

If you are a guest blogger, vary the words you use to link back to your own site, changing the keywords from amongst your top 5 to 10 on your list. NEVER use ‘Click here’ as that does not tell the Penguin algorithm anything about your site.

One other trick is to open a free account at all of the major free blog sites, WordPress.com, Blogger and Blogspot, the latter two owned by Google. Use them to post enough content to make linking to your own main site natural-looking.

Link Method #3: Genuine Web 2.0 Links

Another great source of links is genuine Web 2.0 sites such as Squidoo, Hubpages or any other websites where you can create your own content and have it distributed to a real community of people. Squidoo fell out of favor for a while, but it has cleaned up its act and is now back in Google’s good books.

Then we have YouTube for video marketing, and SlideShare.net for your PowerPoint Presentations.

The key to creating these kinds of Web 2.0 properties is to create high quality pages. On Hubpages, for example, you want to create pages that actually get a high Hubscore. When you create a high quality Web 2.0 property, people will comment on it (if you enable comments), interact with it and link to it. Google will often rank the page highly because it is what it sounds like, a hub of activity on the Internet.

As for YouTube, well, if you have ever shared a video, you will already know how compelling this site can be. Creating your own channel with a link back to your site can be a real traffic driver and we already know that Google favors all of their own properties when it comes to search results.

Other opportunities include photo-sharing sites like Flickr for your images, and the top answers sites we have discussed, such as Askville, Yahoo! Answers, and so on. They all have high domain rankings so will be considered high-quality links.

Link Method #4: Contact Your Commenters to Ask for a Link

If you run a blog, discussion board or website that has any kind of social interaction, chances are other people who also have websites are going to contact you.

Whenever you receive a comment from someone who says they love your site, get in touch with them and ask them to link to it if they have a site of their own. Again, leave the wording up to them so it does not get pecked by the picky Penguin. Remember that reciprocal links, however, will not count as much as one-way links.

Link Method #5: Build Real Relationships Offline and Online

Go to conferences and cultivate real, genuine relationships. Meet people face to face and engender goodwill. Work with your local chamber of commerce, mentor, and always carry around business cards with your contact information.

A lot of people will link to you if they like you and you ask. In fact, for many high-profile individuals that’s the only way you can get them to link back to you.

People with massive Twitter followings or blog followings are very rarely going to link to you if you just ask them out of the blue. They don’t know you and receive a dozen such requests every day.

On the other hand, if you meet them in person, have an interesting conversation and develop a rapport, there’s a very good chance they will be happy to associate with you. Remember, people do business with people they like. They also tend to want to associate with people who will reflect well upon them, since the people we keep company with say a great deal about who we are as people and professionals.

It is easy in the Internet marketing world to want to do everything online, but remember, there are real human beings out there you can network with face to face.

Link Method #6: Social Bookmarking

Websites like Reddit, Digg or StumbleUpon are a fantastic way to drive lots traffic your way. If you are making this a genuine goal of yours, make sure your server is set up to handle the traffic that can be driven through all the links you can get from these site.

If you do manage to get your post ranked highly on a social bookmarking site, you are likely to see thousands of people flooding into your website. Don’t be alarmed if the bounce rate is much higher than usual, or the time on site much lower. The quality of traffic from these sites tends to be lower, as people on these sites click many links in a short period of time.

The real value you will get from getting on the front of a social bookmarking site is through the links you will build. If you land on the front of reddit, for example, you can get dozens or even hundreds of backlinks in a matter of hours or days. These will help your rankings for the rest of your site’s life, but as we have said, if you are a new site, reserve this tactic for a couple of months down the line so the picky Penguin does not peck you for having an ‘unnatural link rate.’

Link Method #7: Build a Strong Social Media Presence

Google is paying more and more attention to social media. Already Google +1 is carrying a great deal of weight, with a +1 for site considered a strong vote from their community of users, whom they are naturally vetting carefully. They have discouraged company participation in their network. Instead, they want verifiable human beings. If someone +1s any of your content, there’s a great chance that your site will be popping up very often in the search results.

Create a popular fan page. Be active on Twitter. Participate in Google+ and get as well as give +1s. If you are not already active on social media, now is the time. The time for webmasters to “wait and see if it matters” is over. It does matter, now more than ever.

Experts have said it. Web stats have said it. Users have said it and now the search engines are saying it:. Today, not only will it drive visitors, but it is helping to drive rankings as well.
Social media links might not matter in the traditional PageRank sense, but having a strong social media presence and +1s will still certainly help your rankings.

Link Method #8 – Hold a Live Event, Webinar, or Interview

There is nothing quite like a live event online for gaining attention for your business and all sorts of link and business opportunities such as affiliates and Joint Venture (JV) partners. You can host a launch of your new product in which you let everyone look under the hood, hold a webinar on a hot topic in your niche, or interview an expert and either take questions beforehand or live at the event, depending on which webinar service you use.

By holding a live event, you will get traffic and links. It will also help you position yourself as an expert in your niche. This will be particularly true if you are able to interview a key person in your niche or industry. Again, this is a strategy for you to try once you have been in business at least three months and have built a good-sized mailing list of several hundred names.

The tried and tested strategies involved with each can make all the difference between a successful product launch and sales that never start to flow. Advanced promotion of a webinar can make all the difference between a packed event and a flood of sales, and sales coming in at the rate of a trickle.

The key to getting people to agree to be interviewed is to build personal relationships with them online through their blog or site, or in person at live conferences and events. Through networking with successful people and offering something of real value, they will often be willing to introduce you to other people who also want what you have to offer and will bring something to the party in exchange.
One of the best things about affiliate and JV relationships is the network of links that they can provide. If you are just starting out in business, a JV will be something to consider once your list has grown to at least 500 people. But you can start gathering affiliates at any time through Clickbank if you have the $50 product registration fee, or PayDotCom.com, which is free.
More affiliates and JVs means more high-quality links. It is THAT simple.

Link Method #9: Start a Video Channel

As we have mentioned above, videos are a great way to share information on a variety of sites

Google owns YouTube and as we have seen, will promote the top 2 or 3 videos on a particular topic right at the top of the search engine results pages. You can’t even BUY in AdWords the kind of traffic that a simple YouTube video can get, since as we have discussed, people tend to click on organic search results four times more than on any ad they see.
Having said that, Google will also partner with you if you are willing to run their AdWords ads on your video channel (and make money) through their partner program.

They will naturally give preference to the videos of the partners who are in their program.

Videos are a fantastic way to both get new visitors and improve your relationship with your old ones.

Start a video series and publish it regularly. Get people in the habit of receiving content from you. People who love your content will watch and share your videos regularly.

Strange as it sounds, Mike knew he wanted to be an internet marketer when he was 18. His education was obtained throughout the world. Now, he is the creator of many well known internet marketing products especially designed for the novices. As an internet marketer has been generating high pr backlinks for his clients for over a decade. Drop him an email if you want to buy .edu backlinks or .gov backlinks.

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