Posted on Friday, 19th August 2011 by vikram
Ah, “DoFollow” – an interesting term which has stirred up a good deal of controversy in popular blogging circles in recent times. There are as many opinions on the matter as there are bloggers, probably – and there’s a lot to consider in order to adequately gauge the effects of this setting on your own blogs. It’s one thing to look at the matter from an advertiser’s point of view – where DoFollow blogs and search engine rankings go hand in hand – but it’s a different story when you’re the one running the blogs.
What should you do with your own blog? Should you run it like many are suggesting, leaving links with a “NoFollow” tag by default, or should you trust the people contributing content on that blog and have it work in DoFollow mode?
It’s a common misconception that if you have a DoFollow blog, search engine rankings are going to suffer – that’s simply not true in the generalized sense it’s being presented. To put it simply, yes, there is a potential problem with running your blog in this way – after a certain threshold of links vs. actual content ratio, search engines are going to “lose trust” in your blog and drop your rankings.
But you probably don’t realize how much spam you have to endure before you reach that point – your blog must literally come to a point where it’s nothing but links, in order for Google and the other popular search engines to start considering it negatively. On the other hand, a regular blog that’s DoFollow and posts links frequently – but also hosts plenty of useful content at the same time – is going to perform just fine. Actually, all those links would slowly but surely establish a strong ring of boosted PageRanks, perfect for your purposes!
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