Posted on Tuesday, 20th December 2011 by vikram
“DoFollow” is a term related to the behavior of websites with regards to search engines. When it comes to blogs specifically, it means that they simply allow search engines to index all the links posted on the blog, therefore making the blog very suitable for marketing purposes as well as establishing a large base of readers (as people would be much more inclined to post comments and other content on your blogs when they know they’ll benefit from this themselves, in their search engine rankings).
What happens with DoFollow blogs in a search engine though? If you’re a blogger and would like to get a little bit of extra exposure by allowing this setting on your own blogs, you may be worried about the rumors going around that it can negatively impact your blogs, dragging down their search engine rankings and making them less suitable for your own purposes. The truth is, this is false – the situation where DoFollow blogs are treated negatively by search engines is a very rare one, and is typically related to “link farms” – blogs with nothing but links posted all over them.
On the other hand, if you’re running a regular, generic blog with a moderate amount of traffic and you have a few people commenting, then you shouldn’t really worry about any possible downsides to enabling DoFollow – actually, it will help you a lot when it comes to bringing new traffic to the blog, because you’ll see more people commenting and leaving their links, as well as spreading the word. All you need to do to maintain your good image for search engines, is to simply keep posting content actively and make sure that it’s fresh and unique – as well as relevant to the blog’s general topic, of course.
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